Doing business is a complicated process, even for experienced entrepreneurs. To make a profit and remain in demand in the market, you need to control some factors constantly.
Difficulties make many promising and ambitious entrepreneurs question their capabilities and abandon their dreams at the beginning of the journey. Unique literature can help you in the issue of overcoming fears. Any popular business book is your dedicated assistant in developing a new business.
Business books you should read
Often, the authors of such literature are either successful businessmen or experts who closely monitor the features of the modern market. We mean analysts, financiers, and professional fields of work. Popular business books are written in plain and simple language; you do not need special education or appropriate experience to understand their content.
Thinking, Fast and Slow by Daniel Kahneman
Daniel Kahneman is one of the founders of behavioral psychology. This one understands the factors that motivate potential customers to buy certain goods. This author is known for being a Nobel Prize winner in economics in 2002. Also, he has been ranked among the most influential people in the world repeatedly.
They are such entrepreneurs who have gained a good reputation in the market and whose biographies have been published in reliable journals. So his modern business books were on lists of world bestsellers. Daniel Kahneman talked about several factors in his book:
- how to open a new business and conquer inner uncertainty;
- principles that a person should be guided by when owning a company;
- the reasons why the entrepreneur is unable to establish contact with subordinates.
This author gives many illustrative examples from which the reader can learn himself. He would therefore be able to draw the appropriate conclusions and follow the expert’s excellent advice.
Think and Grow Rich by Napoleon Hill
Napoleon Hill is an American writer, journalist, and psychologist. He communicated with many successful people. So he tried to derive a universal formula for success. This modern business literature helps people in life as a whole. For example, it will teach you to overcome difficulties and not doubt your abilities.
So you can look for an internal resource and renew your energy. The primary mission of this writer is to convince the reader that anyone can achieve the desired, as well as become rich and successful. They can do this regardless of their gender and age, social status, and income.
Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard H. Thaler, Cass R. Sunstein
It’s a book about behavioral economics. It will tell you how to push the potential audience to certain actions and reflections, but in a hidden form, without coercion and deprivation of their freedom of choice, complex manipulation, and deception. In their essence, the most popular business books are built on simple ideas that people do not realize in real life.
The Goal: A Process of Ongoing Improvement by E. M. Goldratt
E. M. Goldratt is an Israeli physicist, economist, and author of the popular control method, «The theory of restrictions.» In his work novel, he tells the story of a factory director who is on the verge of closing and the help he has given to improve the situation. What can be learned:
- factors that are inhibiting production;
- ways of assigning responsibilities;
- outdated record-keeping principles;
- principles of the effectiveness of advertising campaigns and much more.
Popular books about the business will be helpful not only for beginners or experienced entrepreneurs but also for those who want to comprehend their finances better. Such literature develops the reader’s critical personal qualities and provides knowledge that will be useful in any sphere of life.